Why are journalists so scared of giving people what they want?
Since I landed my new job as executive editor at Breitbart London, my old Fleet Street friends and colleagues have reacted with a mix of envy and horror. The envy part comes from the fancy title and their ludicrously exaggerated idea of how much I’m being paid; the horror from the fact that I’ve gone and joined what’s known disparagingly in the trade as a ‘vertical’. A vertical — the opposite of a horizontal, obviously — is an online enterprise that caters to a niche audience: dog owners, say; or foot fetishists; or, in the case of Breitbart.com, readers of a mainly American persuasion who like their news curated and
