What does Meghan mean by ‘intentional living’?
‘What are your intentions towards my daughter?’ said my husband, screwing an imaginary monocle into his eye. We had been trying to work out what intentional living meant, with regard to the Duchess of Sussex’s new brand of flower sprinkles and raspberry jam. ‘The collection is infused with joy, love, and a touch of whimsy,’ says the publicity. ‘Thoughtfully curated, As Ever celebrates intentional living.’ Intentional living could be the opposite of assisted dying, I suppose. It is quite a puzzle. ‘The debut As Ever collection showcases eight intentionally designed products, personally developed by Meghan, Duchess of Sussex,’ says another bit of PR. In the OED, the meaning ‘on purpose’
