Lego

Click bait: confessions of a Lego addict

The empire of Lego has many dominions and protectorates, with every year, it seems, new territories to conquer. There are theme parks; there are films of excruciatingly ironic sophistication; there are competitions to make bizarre tableaux that grip nations; there are highly controlled TV documentaries about life at the heart of Lego in Denmark. I don’t feel my life will be complete until I’ve spent a week constructing Hagia Sophia out of plastic bricks It is an astonishingly powerful brand and its growth has been extraordinary to watch. Many years ago, it was just one building toy among many, like Meccano or Fischer Technik. Now, it is supreme. Some tremors