Forget corporate social responsibility: just do a proper job
A theme of this autumn has been conversations about corporate reputation and how it is guarded or lost. To name but three, I have kicked this around at a ‘Trust Forum’ sponsored by the lawyers DLA Piper at Oxford’s Said Business School, at a lunch hosted by the wealth managers McInroy & Wood, and in an interview with Lord (Stuart) Rose, former Marks & Spencer chief, at last week’s York Business Conference. The essence is that most big companies feel their reputations are increasingly fragile, and that public trust is now routinely and unfairly denied to them. Non-banks blame banks for letting the side down. All companies blame the media