Nicotine pouches

Nicotine pouches: solution or smokescreen?

29 min listen

There has been a renewed focus on tobacco and nicotine products across Europe. Just as countries seek to speed up the process to a smoke-free future, through measures like generational smoking bans and increased regulations on packaging and advertising, there has been a sharp increase in young people using alternative nicotine products like vapes and pouches. Philip Morris International (PMI) expects to see two-thirds of its revenue come from smoke-free products by 2030 – including its product, Zyn. Dr Moira Gilchrist, chief communications officer at PMI, and Charlie Weimers MEP, a member of the Swedish Democrats, join The Spectator’s Lara Brown to talk about how nicotine pouches can help the