What’s really behind Reform’s rise
It is the question dominating bars and fringe debates this party conference season: what exactly is driving Reform UK’s popularity? Various explanations are proffered: the collapse of the two-party system, fickle voter tastes, the rise of populism across the West. But these are symptoms of a much greater shift: the new information age, unleashed by the internet. In a nation whose politics have long been characterised by venerable institutions, Reform, born in 2020, can claim to be Britain’s first successful e-party. Like most apparent overnight successes, Reform has in fact been years in the making. For much of the 2000s, Nigel Farage struggled to get anywhere with his Eurosceptic messaging.
