Does Joey Essex know what ‘reem’ actually means?
Joey Essex is a celebrity who appeared in the ‘scripted reality’ programme The Only Way is Essex, named not after him but the well-known county. He is 24, born in Southwark, and his main attractions are good looks, cheerfulness and stupidity. He claims never to have learnt to tell the time or to blow his nose. Now he has published a book called Being Reem. Reem is one of the slang words he has popularised. On a chat show he seemed not to remember what they all meant, but that might have been part of the act. Indeed I wonder if he is not having a laugh on us with
