My wife had a brilliant idea for my 12-year-old daughter’s Christmas present: tickets to go and see Sigrid (a pop act, apparently, m’lud) at Wembley. She sent me a link. Quick, quick, I thought: get them while they’re hot. I clicked through and bought three old-fashioned physical tickets. I sucked up the delivery fee because I imagined, sentimentally, my daughter looking back years later on those yellowing stubs and remembering her first ever gig.
First mistake: the site I’d clicked on was the resale site Viagogo. I should have checked the venue’s own ticketing site but I was on my phone, I’d clicked on the link my wife had sent me, it looked legit and I was worried these things would sell out instantly. So I was paying double the face price.