Carole Cadwalladr’s mixed messages
One of the most important ingredients for success in politics, journalism, campaigns and advertising is to have a clear message. So, spare a thought for Carole Cadwalladr’s Observer investigation which appears to have failed this test over the weekend. Over the past few months Cadwalladr has launched an investigation into alleged collusion and data misuse in the US election and the EU referendum. She claims that Cambridge Analytica has undisclosed links to the Canadian digital firm AggregateIQ that played a pivotal role in the official Vote Leave campaign. In this week’s Observer she runs a new instalment on AggregateIQ ‘the obscure Canadian tech firm’ used by Vote Leave and ‘the puzzle
