Sandy Hook and the Super Bowl
Last night’s Super Bowl advertising gives an interesting insight into the ongoing gun debate following the Newtown shooting in December. Super Bowl adverts have become a phenomenon in their own right, generating as much interest and discussion as the game itself – with a 30-second slot during yesterday’s game costing up to $4 million. At that price most advertising slots are only bought by large multinationals. Yet, a campaign group called ‘Mayors Against Illegal Guns’ took the opportunity to make the case for tightening background checks on gun owners. The advert can be seen here: Adverts with a political dimension are usually rejected during the Super Bowl, although an anti-abortion
