‘The Branded Gentry’, by Charles Vallance and David Hopper
More from BooksWe care because our name’s on it. This was the slogan used by Warburtons, the family-owned bakery company, to set itself apart from its rivals, most of which had impersonal names like Premier Foods or Allied Bakeries. Is this just a marketing ploy, or do people actually prefer to buy from a company that has
