When I taught logic at an American university, the chief problem was to entice students to take the course. The smorgasbord approach they used to build a degree meant that students wanted things which might be useful to them, or ones they might be good at. Logic, alas, was perceived as neither, and classes were largely made up of very bright students who were not afraid of it and who thought it might be fun.
It would be difficult to show that it is a valuable life skill, given the remarkable number of successful people who happily get by without it. Many high-achieving executives, respected media commentators and prominent politicians do not seem to be held back by a lack of logical fluency, while many who are precise with their words and arguments are neither successful nor popular; nor, indeed, are they rich.