In this careful study of the sacred texts of Judaism and Christianity, John Barton, former Oriel and Laing professor of the interpretation of holy scripture at Oxford University, tells us that the OUP sells a quarter of a million Bibles in the King James or Authorised version every year. He doubts if many of them are actually read by the people who buy them or receive them as presents, with the possible exception of one important group. In Britain and the US the churches that are bucking the trend of decline are usually those that take a conservative approach to the interpretation of the Bible; and for many of them the King James is the version they use.
But not because of the beauty of the language. It is because they believe it is inspired and inerrant to an even greater extent than the ancient Hebrew, Aramaic and Greek texts of which it is a translation.