Rory Sutherland

True or not, there is a persistent story about a former Duke of Devonshire who, seeing some silver napkin rings in Asprey’s, asked his companion what they were for. ‘Your grace, in some households they roll napkins inside these rings so that they can be used for a subsequent meal, rather than being laundered every

A friend of mine once spent a week on a vast luxury yacht cruising the Mediterranean. It was all jolly pleasant, he remembered, except for a strange thing: throughout the entire trip, the only time the shipboard party had experienced what you might call ‘fun’ was when somebody discovered in a locker some kind of

How can something as complicated as a human eye possibly arise through a process of natural selection — through trial and error? Most people will have asked themselves this question at some point in their lives, but without bothering to find out the answer. A pity, since the stage-by-stage explanation of how the eye might

Two interesting news items coincided the other week Two interesting news items coincided the other week. The growing debate about the relatively light tax burden shouldered by the massively rich and the partial retirement of Steve Jobs. One dog failed to bark in the night. No one, as far as I can see, dared name

It was the biggest technological story of the month and I missed it. Instead it was my much cooler friend, Jonathan Akwue, who first mentioned Blackberry Messenger and its possible connection with the riots (at urbanmashup.wordpress.com). He spent the next two weeks fielding inquiries from the media. Blackberry Messenger (or BBM, as its users call

A fortnight ago, I wrote about the arbitrary metrics applied to train travel — and how a trivial reduction in journey time, a measure with little relationship to human pleasure or productivity, has been used to justify the insane cost of a new rail link to Birmingham A fortnight ago, I wrote about the arbitrary

I recently stumbled on a Wikipedia page on American diner lingo: ‘sunny side up’, ‘pigs in a blanket’, ‘peel it off the wall’ and so on. I recently stumbled on a Wikipedia page on American diner lingo: ‘sunny side up’, ‘pigs in a blanket’, ‘peel it off the wall’ and so on. Whether or not

The phone-hacking scandal may bring restraint to Britain’s redtop journalists and relief to a few thousand minor celebrities but, for the country’s 59.99 million unfamous people, it will merely make technology a little more irritating. The phone-hacking scandal may bring restraint to Britain’s redtop journalists and relief to a few thousand minor celebrities but, for

I would have more sympathy for criticism of consumer culture were it not for the people who voice it — usually the type who owns a second home in Tuscany but is horrified that their cleaner has two televisions. I would have more sympathy for criticism of consumer culture were it not for the people

This is from a 2007 blog, listing the Chinese politburo: Hu Jintao, 62, President of the People’s Republic of China, graduate of Tsinghua University, Beijing, Department of Water Conservancy Engineering. This is from a 2007 blog, listing the Chinese politburo: Hu Jintao, 62, President of the People’s Republic of China, graduate of Tsinghua University, Beijing,

I won’t write about Twitter or superinjunctions this week except to say that no broadsheet newspaper could have given such prominence to a story of a footballer’s grubby affair had it not been able to do so under the pretence of discussing the ‘profound legal implications’. I won’t write about Twitter or superinjunctions this week

Judging by the television channels in international hotels, Europeans must think Anglo-Saxons are the most boring people in the world. While Italian, French or German stations show a mixture of soap operas, game shows and other cheerful nonsense, English-language channels are confined to news bulletins and the kind of rolling financial programming once parodied by

I am writing this in the brown-carpeted lounge of Phoenix Sky Harbor, which claims to be America’s friendliest airport — and indeed that may well be so. I am writing this in the brown-carpeted lounge of Phoenix Sky Harbor, which claims to be America’s friendliest airport — and indeed that may well be so. Enough

I’m off to California next week to visit relatives in Los Angeles, but we are flying into Phoenix first. I’m off to California next week to visit relatives in Los Angeles, but we are flying into Phoenix first. I love Phoenix for quite a few reasons, not least the Botanical Gardens and the Frank Lloyd

‘You’re never alone with a Strand’, created by the S.H. Benson agency in 1959, is now famous as the most unsuccessful advertisement ever. With its raincoated figure standing alone on Albert Bridge, seeking solace from some unseen misfortune by drawing on a Strand cigarette, it was admired on artistic grounds until it emerged that the

According to The Hitchhiker’s Guide to the Galaxy, every alien race in the universe has independently invented an intoxicating drink called ‘jinantonix’ or at least something that sounds very similar. According to The Hitchhiker’s Guide to the Galaxy, every alien race in the universe has independently invented an intoxicating drink called ‘jinantonix’ or at least

About a month ago at a conference I was shown an analysis of customer satisfaction surveys from a large hotel in the United States. What emerged from this study was that a guest’s enjoyment and appreciation of almost every aspect of a hotel is coloured by their initial experience of their visit — specifically how

‘Here at Chymorvah we have few rules, but please note that as Christians we have a deep regard for marriage (being the union of one man to one woman for life to the exclusion of all others). ‘Here at Chymorvah we have few rules, but please note that as Christians we have a deep regard

One argument levelled against command economies by people such as Hayek is that, without the information contained in market prices, it is almost impossible to allocate resources efficiently. In other words, there can be no ‘from each according to his abilities, to each according to his needs’ without some price mechanism to reveal what those