The Ku Klux Klan is rebranding. It’s less lynchings and cross burning these days, more novelty kitchenware (fancy an ‘Original Boyz N the Hood’ mug?), family barbecues and children’s TV shows. The traditional dress code — white robes, hoods, cone hats — still applies, by and large, but the rest of the Klan is having a makeover. ‘White supremacy is the old Klan, this is the new Klan,’ says John Abarr, a KKK chapter head from Great Falls, Montana. ‘The KKK is for a strong America. We’re not about violence. We’re about being proud to be white.’
Abarr met last year with the National Association for the Advancement of Coloured People, and has revised admission procedures for his ‘Rocky Mountain Knights’ to embrace Jews, gays, Hispanics and even blacks.