Rory Sutherland Rory Sutherland

Something is badly wrong with the housing market – so why aren’t we talking about it?

issue 11 January 2020

In 1991, 67 per cent of 25- to 34-year-olds owned their own home. In 2016, that figure had fallen to 38 per cent.

The average house price in the UK is eight times the average wage, this ratio having doubled since 1998.

Half of first-time buyers in Britain are now dependent on the Bank of Mum and Dad, rising to two-thirds in London and the south-east.

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