Alex Massie Alex Massie

Better Polling Please

Or rather, different polling. Each night it’s the same: we await the latest polls to see if any air has leaked from the Clegg bubble or Cameron has regained the Big Mo or Gordon come alive and then we plug the numbers into Electoral Calculus or UK Polling Report or the BBC and see What It All Means in terms of how the numbers become seats at Westminster.

I wonder if most of it means very little. This goes beyond, but includes, the caveats we always apply about uniform national swings being a crude measurement and all the rest of it. Consider Scotland – a useful study and not just because it’s the part of the country I know best – the other day I posted about a poll from which it was possible to draw the conclusion that no seats or perhaps just two or three would change hands at all.

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