One of the features of the coming general election campaign is going to be the use of video attacks ads by outside groups. The idea is that a sufficiently well-produced or controversial one will be able to drive the news agenda and, rather like Dan Hannan’s European Parliament speech, become a story in and of itself.
Conservative Home’s response to Gordon Brown’s use of the word ‘cuts’ today is a preview of the kind of thing we can expect come the spring.
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