Matt Ridley

The most dangerous thing about the Amazon fires is the apocalyptic rhetoric

Moralising on social media from footballers, actors and politicians is doing harm

issue 31 August 2019

Cristiano Ronaldo is a Portuguese expert on forests who also plays football, so when he shared a picture online of a recent forest fire in the Amazon, it went viral. Perhaps he was in a rush that day to get out of the laboratory to football training, because it later transpired that the photograph was actually taken in 2013, not this year, and in southern Brazil, nowhere near the Amazon.

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Written by
Matt Ridley
Matt Ridley is the author of How Innovation Works: And Why It Flourishes in Freedom (2020), and co-author of Viral: The Search for the Origin of Covid-19 (2021)

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