Rory Sutherland Rory Sutherland

Making work for ourselves

The endless tasks it can be used to create leave us working longer and longer hours

issue 14 January 2017

In 1929 John Maynard Keynes predicted that by 2029 people in the developed nations could enjoy a perfectly civilised standard of living while working for 16 hours a week. His hope was for our precious hours of extra leisure to be devoted to such edifying pursuits as playing Grand Theft Auto and watching kittens skateboarding on YouTube. (Actually he didn’t predict that bit — he suggested we’d be listening to string quartets and attending poetry recitals but, hey, that was the Bloomsbury Group for you.) Today, however, not only has the work week stayed constant but, in direct contradiction of the theory, the better-paid now work disproportionately longer hours.

In 2008 some of the world’s leading economists contributed to a series of essays (Revisiting Keynes, MIT) discussing why Keynes’s dream now seems so wide of the mark. Between them, they furnished a number of competing theories. Some posited that people like working and that being busy now has the kind of social cachet that being leisured used to.

Some acknowledged that, contrary to economic theory, wealth is more about position than quality of life: we are rivalrous monkeys, and so cannot help comparing our standing to that of those around us. Besides, many goods such as prime property are necessarily scarce and available only to those who have relative rather than absolute wealth.

To these competing theories, I would like to add one of my own. My scurrilous suggestion is that Keynes was partly right, and many people today are working a 16-hour week. By which I mean that they spend 16 hours each week engaged in activities which create some useful form of economic value. The other 20+ hours in the office are spent supporting the monstrous extra informational, bureaucratic and administrative burden made possible by new technology.

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