Peter Hoskin

A Coffee House challenge: how can Cameron improve?

Despite the CCHQ euphoria about Brown’s predicament, there’s still the occasional bit of news which should give the Tories pause for thought.

The latest is a YouGov poll in today’s Telegraph; the “first detailed analysis of the public’s perception of the Tory leader”. It’s a mixed bag for Cameron. The good news is that respondents generally consider him to be likeable and caring. But the less-than-good news is that 39 percent regard him as “somewhat shallow”, and 44 percent think he’s “not in touch with ordinary people.”

Barring an unforeseeable mishap, catastrophe or tragedy, David Cameron will be the next Prime Minister of this country. That’s why it’s important he looks at these polls and asks “why?” Of course – as is often the case with politicians – many of the answers will be things he can’t really act on – his background, or the way he looks, for example.

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