Stephen Bayley

A global hegemony of clean lines

issue 17 November 2012

Phaidon Press invented the art book. It was in 1930s Vienna that Bela Horovitz and Ludwig Goldscheider established the format of the illustrated monograph: a short essay by an expert, usually an Austrian art historian hired for a modest fee, followed by a sumptuous range of high-quality repro.

They left before the Anschluss and arrived in London, bringing their distinguished backlist with them.

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