Stephen Bayley

A global hegemony of clean lines

Phaidon Press invented the art book. It was in 1930s Vienna that Bela Horovitz and Ludwig Goldscheider established the format of the illustrated monograph: a short essay by an expert, usually an Austrian art historian hired for a modest fee, followed by a sumptuous range of high-quality repro.

They left before the Anschluss and arrived in London, bringing their distinguished backlist with them.

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Written by
Stephen Bayley
Stephen Bayley is an honorary fellow of the RIBA, a trustee of the Royal Fine Arts Commission Trust and the co-founder of London’s design museum.

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