A Nudge on the funny bone

You either love these snappily titled American social science books—The Tipping Point, Blink, Freaknomics, Th!Nk and the one that the Cameroons are all reading: Nudge—or you hate them. Having just read Anne McElvoy’s review of Cass Sunstein and Richard Thaler’s Nudge in Standpoint, I can guess which camp Anne falls in. But even as a bit of sucker for these books, I have to admit that her conclusion is hilarious:

Of course, I could just stop carping, get with the programme and contribute some sequels. A new philosophy for the Blairmeronian centre ground, Sludge. For confused Liberal Democrats, Fudge. And for David Davis and his renegade Tory libertarians, Grudge. I really think I’m on to something.