Susan Moore

A step away from buying toothpaste

issue 20 October 2012

Fifty years ago it was not possible to bid at auction via the telephone — that first historic telephone bid was made for a Monet at Christie’s in 1967. Now the auction house’s Great Rooms, and indeed every other international saleroom, is lined by banks of telephones and digital screens, and absentee clients may also bid from anywhere in the world online, live through an interactive bidding portal or via iPhone and iPad apps.

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