Toby Young Toby Young

Acton is now posher than Chiswick

[Getty Images] 
issue 17 February 2024

In 2017, David Lloyd Clubs took out a long lease on the privately owned sports facility at the end of my road. It used to be called the Park Club, but the new leaseholders, having spent £9 million tarting it up, proposed to call it ‘David Lloyd Chiswick Park’. As a proud resident of Acton, I was outraged and wrote to the CEO, pointing out that the new name would antagonise the locals by implying there was something shameful about their area.

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