Let’s start with a nightmare. Wendy Wason, an Edinburgh comedienne, travelled to LA last year accompanied by her husband, who promptly succumbed to a fainting fit. Wason called an ambulance, unaware she was in a hospital car park, and was handed an £8,000 bill to cover the 15-yard trip. By the time her husband had been cured, the invoice had risen fivefold.

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