Peter Jones

Ancient & Modern | 22 November 2008

Barack Obama has risen to power on the back of an enviable oratorical ability. But it is a two-edged sword. Ancient Greeks, who had a word for it (rhetoric) and were the first people to analyse and describe its rules, were both captivated by and fearful of it. One thinker, Gorgias, likened it to magic for its ability to charm you into unexpected courses of action.

issue 22 November 2008

It is no coincidence that the rules of persuasive public speaking were being formulated by Greeks in the 5th century bc when real democracy was in its first flush in Athens; for if a man was to be given the chance to take an active part in open debate in the assembly, he must know how to do it.

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