If companies were judged on what they said rather than what they did, business would be booming for Boohoo. In the wake of the killing of George Floyd, the fashion firm was saying all the right things about what it would do to make the world a better place. ‘We are louder together. Say his name. #GeorgeFloyd #BlackLivesMatter’ Boohoo told its followers on Instagram.
Boohoo wasn’t finished there. In a follow-up post, the company assured its customers: ‘We are committed to use our influence as a brand and community to help your voices be heard’.
‘At Boohoo we will no longer just be doing our thing,’ the company said. ‘We will be doing better. We see you, we hear you and we, throughout all of this and beyond will stand with you’.
Boohoo also offered its followers on Instagram suggestions for ‘5 black-owned businesses you need on your radar’.
Comments
Join the debate for just $5 for 3 months
Be part of the conversation with other Spectator readers by getting your first three months for $5.
UNLOCK ACCESS Just $5 for 3 monthsAlready a subscriber? Log in