Those who follow politics closely will watch Gordon Brown’s interview tonight with Piers Morgan knowing that Alastair Campbell prepped him for it
, that Piers Morgan is a long time friend of Brown and that Brown finally agreed to be interviewed by Morgan as part of “the run-up to the election”,
and that Brown once criticised Cameron
in the most personal terms for his willingness to open up about his family life. But the audience for what Brown is doing tonight aren’t those who follow politics closely but rather those wouldn’t watch a traditional political interview. Its effectiveness will have to be judged through that prism.
As I said last weekend, I think the interview would have had more cut-through if so much of it had not been revealed in advance. On that front, it’s interesting that Kevin Maguire—a journalist exceptionally well connected to Brown’s circle—is laying the blame for this pre-briefing on Piers Morgan.