Here’s how David Cameron kicks off his article in the latest issue of the magazine, before going on to outline the Tories’ “empowerment” agenda:
“‘Sit back, keep quiet, let the government unravel and you will be in Number 10.’ If I had a pound for every time these words of advice have been uttered to me over the last year or so, I’d be able to make a sizeable contribution towards easing the pain of Labour’s debt crisis.
But the advice — however well meaning — is plain wrong.
The election is far from won and I still hold to the belief that governments don’t just lose elections; oppositions must deserve to win them with a positive mandate for change.”
It may seem like a platitude – what opposition wouldn’t say that kind of thing? – but it keys directly into one of the Tories’ main presentational problems at the moment.

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