It’s 20 years since Classic FM launched itself on the airwaves with a blast from Handel’s ‘Zadok the Priest’. Its mission was to play ‘the world’s greatest music’ non-stop to an audience for whom the classics was a no-go area. On paper it’s worked a treat. The station now claims five million-plus listeners, who love its blend of Vivaldi, Prokofiev and John Barry interspersed with adverts for dental implants, Age UK and classicfm.
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