Joanna Shields

Diary – 13 October 2007

Joanna Shield, president of Bebo.com, on her week

issue 13 October 2007

An internet executive taking to the streets of London without a BlackBerry is about as rare a sight as the Circle Line working normally. But sometimes you have to let go of the familiar to discover important home truths. So it was that at the end of the week the entire staff of Bebo’s headquarters in London was ordered to down tools, put on T-shirts emblazoned with the company logo and embark on a scavenger hunt across the capital.

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