Julie Burchill Julie Burchill

Dining, swimming, therapy: why is everyone obsessed with going ‘wild’?

The word has become yet another sanctimonious nag

issue 08 February 2020

‘Wild’ used to be one of my favourite words. It was in all the songs I loved best — ‘Walk on the Wild Side’, ‘Wild Thing’, ‘Born to Be Wild’. How times have changed. Wild — once meaning brave, bold, reckless — is now yet another sanctimonious nag.

Everyone seems to want to get in touch with their wild side.

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