‘I don’t like him looking daft,’ growls Alastair Campbell to the camera as Bafta-winning documentary film-maker Molly Dineen shadows Tony Blair for the 1997 party election broadcast. The warning is clear. Forty hours of footage became a mere ten minutes of spin, but it’s testament to Dineen’s rapport with the member for Sedgefield that despite its brevity the film was described by the late New Labour strategist Philip Gould as ‘probably our most effective broadcast’.
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