Tom Jones

Does David Bull know why people vote Reform?

Credit: Getty Images

In a week of high drama, in which Reform lost its chairman and then saw him return 48 hours later, the party could have hoped for a quiet news day. Slim chance of that.

After Zia Yusuf returned as party chairman, Reform held a press conference to announce that Yusuf would head the party’s DOGE unit to uncover waste at councils – and would be replaced as chairman by Dr David Bull.

A former Conservative, Bull is better known than his predecessor was when taking the role, having formerly presented Newsround and Most Haunted, becoming an MEP for the Brexit party in 2019 and the co-host of the TalkTV weekend breakfast show in 2022. As James Heale notes, he is also popular with members, being both ‘a gregarious character and a longtime Farage loyalist.’ A key part of Bull’s role will be in handling the media; but his first steps in the new role, it appears he has already stumbled, stating that ‘immigration is the lifeblood of this country, it always has been’.

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