Kristina Murkett

Don’t be fooled by Victoria’s Secret’s feminist rebrand

(Getty images)

Victoria’s Secret, the lingerie brand known for its scantily-clad supermodel ‘Angels’, is undergoing a rebranding. But don’t be fooled: this has little to do with female empowerment.

The firm announced last week that its catwalkers will be replaced by seven new ‘accomplished women who share a common passion to drive positive change.’ The ‘trail-blazing partners’ include US soccer player Megan Rapinoe, Chinese-American freestyler skier Eileen Gu, plus-size model Paloma Elsesser, and Valentina Sampaio, the first transgender model to feature in Sports Illustrated.

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