For Formula One, sex sells; but not the way Max likes it

Christian Sylt and Caroline Reid say the motorsport industry is in turmoil — and could lose millions in sponsorship — as a result of Max Mosley’s tabloid embarrassment

Few sports have a sexier brand image than Formula One. Race-cars snaking through the streets of Monaco past grandstands full of the world’s most glamorous women; grid girls in tight T-shirts; top models such as Naomi Campbell and Heidi Klum hanging off the arms of the team bosses: F1 has always used glamour to boost its global appeal.