Gordon's just a regular bloke, don't you know. Not like poor old Phoney Tony. That, at least, would seem to be the message of Saatchi & Saatchi's first advert for Labour:
But if we're talking about Flash Gordon, then, really, a more appropriate slogan would be Kala's threat:
"We're going to empty your memory as we might empty your pockets."
Please leave your own suggestions for better captions in the comments section...
UPDATE: Commenter Gabriel suggests "No Gekko, Just Gordon" which is quite good but a little too Broon-friendly to be considered ideal. Still, he's leading the way and putting the rest of you lubbers to shame.