Rory Sutherland Rory Sutherland

How Elon Musk could solve the housing crisis

[Getty Images] 
issue 06 July 2024

People sometimes ask me why I don’t go into politics. Why on earth would I do that? No, if you want to exercise power and imagination, the only remaining role which appeals is to be some kind of Bond villain. To anyone familiar with modern bureaucracy, there’s something hugely attractive about an organisation where the HR department is replaced by a pool full of sharks.

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