Nadiya Hussain’s recipes have become staples in households across the country and acquired for the TV presenter and cookery writer the status of national treasure. However, her reaction to the BBC’s decision not to commission a new series from her leaves a bitter taste and prompts the thought that her secret ingredient all along might have been celebrity entitlement.
Over the weekend, the Great British Bake Off winner posted a video update on Instagram for her 950,000 followers. After explaining her social media absence (events in Gaza were making it ‘hard to post about food in a positive way’) and letting us know about changes in her professional dealings (‘I’m way more mindful of who I work with, brands I work with, especially if they are brands that support the genocide’), Hussain revealed that the BBC had ‘decided that they didn’t want to commission a show’.
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