How McCartney and I helped put pop on the map

In 1977, when I set up the South Bank Show for ITV, I wanted Paul McCartney to be on the first programme. His unique talent apart, I thought he would be the key to unlocking one of my chief aims in the new programme, which was to disrupt the accepted order of play in which classical music, ballet and opera were at the top of the pyramid while down at the bottom was pop music.