Dominic Green Dominic Green

How Prince Harry became celebrity frontman for a very questionable industry

Prince Harry is now chief impact officer for BetterUp, a Californian corporate consultancy whose ‘mission’ is to sell online life coaching with — in his words, — ‘innovation, impact and integrity’. Harry may not realise it, but he is the latest celebrity frontman for the rapidly growing, broadly unregulated and frequently dubious corporate ‘coaching’ industry.

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