Steerpike Steerpike

How to bug the French government

Mr has news from La Belle France, where authorities have incensed several foreign tech companies by proposing to ban geo-locating software apps to protect the antediluvian local taxi service. One of the firms in question, San Francisco-based Uber, has struck back. With a jet app:

‘All lights on the 67th edition of the Cannes Film Festival. From the airport to the red carpet and onto the private parties, you can rely on Uber to take you wherever you need to be. This year Uber goes the extra mile to order your UberJET. Your app will no longer be to request a simple car ride, you’ll now be able to use the Uber app to request an UberJET and have the privilege to fly away to and from Cannes.’

This chance to irritate the French seems too good to pass up. But you’ll pay £6,000 for the privilege.

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