Rory Sutherland

How to buy a house that isn’t on the market

iStock 
issue 09 November 2024

There are many, mutually reinforcing causes of the property crisis: it is too easy to borrow; there are too many people; there aren’t enough houses; what houses do exist are in the wrong place; and many houses have the wrong people living in them. Solutions exist to all of these, some of which involve building and some of which don’t.

In south-east England it is not uncommon to find people living in
£1 million homes who are skint

Today we are going to focus on the fifth problem.

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