Emma Lunn

How to save £919 on the new iPhone 7

If I had £1 for every press release I’ve received in the past fortnight telling me how to save money on the new iPhone 7, well…I could buy an iPhone 7.

But I wouldn’t because my existing phone (a Samsung something or other which cost about £200 a couple of years ago) works perfectly well.

The press releases landing in my inbox have been full of big ideas. ‘Best time to buy iPhone 7 is six weeks after launch,’ advises MoneySuperMarket, which can apparently see into the future.

‘Hold the handset! Don’t buy a new iPhone 7 until you find out this trick to save £100s,’ screams Gocompare.com. The price comparison site advises giving pay monthly contracts from networks a miss and, instead, buying the handset directly from Apple and taking out a SIM-only tariff with Virgin Media.

It’s worthy advice but there’s a better way to save the entire £599 to £919 iPhone 7 price tag in one easy money-saving tip: don’t buy it. £900 is the cost of a month’s rent, a new car or a fortnight’s holiday or…well, you get the picture. Basically, there are a lot of things you could spend the best part of a grand on that don’t involve replacing something that works perfectly fine.

But the iPhone fools won’t listen. They’re too busy ordering the latest upgrade which, I have concluded after reading several pages of reviews, is just a little bit better than the iPhone 6 which came out two years ago.

Not that the iPhone idiots received their shiny new overdraft-busting phones on time of course. Many were left deeply traumatised when, after pre-ordering handsets with O2, Three, EE and Vodafone, the mobile networks failed to come up with the goods on time.

Still it’s worth the wait, right? After all, the new iPhone 7 is not just better than the totally outdated (yet only two-years-old) iPhone 6, it’s blacker too.

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