Philip Hensher

How Vegemite took over the world

issue 04 November 2023

Vegemite is 100 years old. The first yeast paste, Marmite, was introduced in the UK in 1902, named after the French cooking pot; New Zealand Marmite, currently a quite different product, emerged in 1919. The mite suffix had nothing to do with might, but the association was irresistible, and Vegemite was created in Australia in 1923, to take up an apparently indelible, salty place in its nation’s dreams.

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