Virginia Blackburn

I don’t want to rate the restaurant. I want to rate the date

Why are customer satisfaction surveys always for the wrong thing?

[Getty Images/iStockphoto]

It was an averagely OK evening at one of London’s smarter restaurants: the food was edible, the wine wasn’t vinegar, the company was quite adequate and I managed to return home without actively wanting to shoot myself, which is always a plus. But a mere 12 hours later these feelings of nondescript non-satisfaction turned into a boiling rage, because it had happened yet again: an email pinged into my inbox.

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