Neil Collins

I’ve seen the future of food retailing — and it works

Neil Collins meets the trio of former bankers behind Ocado, the online<br />supermarket which is challenging the giants of the British grocery trade

issue 09 December 2006

It’s simple, this internet grocery shopping. Log on, pick what you want, pay with your credit card and get on with your life while you wait for the doorbell to ring. No need to schlep to the supermarket, fight your way to the checkout, lug all those overloaded plastic bags into the car and out again, to discover that you’ve carefully placed the bananas at the bottom of the heap.

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