If a man runs through a forest but doesn’t post it on Strava, it didn’t happen. I won’t believe it, anyway: the athletic tracker app is my new addiction. The name is borrowed from the Swedish word meaning ‘to strive’. Users document their sporting activities – walking, kayaking, surfing, skiing – and share their adventures with their followers.
Founded in 2009 by two Harvard graduates who met on the rowing team, the app has 150 million users. That’s small fry compared to Facebook’s three billion or TikTok’s 1.3 billion. But Strava is on the up, acquiring Runna, another fitness app, in mid-April. Strava syncs to your smartwatch, if you have one.
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