Alex Massie

Irn Bru For Me And You

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Irn Bru - the fabled amber nectar of the glens, the monarch of the fizzy pop world - has always been distinguished by the quality of its advertisements. Happily, this latest one, a take on Kipling's If, is just as quirky and oddly charming as we've come to expect. Top stuff.

It used to be said - with pride! - that Scotland was one of the few countries in the world in which both Coca-Cola and Pepsi had to give way to a market-leading indigenous pop. If memory serves this disconcerted the bosses in Atlanta, stinging them into setting up a scottish task force to topple Irn Bru. Clearly, this sort of soft drink imperialism must be resisted and it remains every Scots' duty to sacrifice their teeth to further the cause of the other national drink...

Written byAlex Massie

Alex Massie is Scotland Editor of The Spectator. He also writes a column for The Times and is a regular contributor to the Scottish Daily Mail, The Scotsman and other publications.

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